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1.
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International communication strategy : developments in cross-cultural communication, PR, and social media by Silvia Cambie and Yung-May Ooi by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan page India 2010
Availability: Items available for loan: KEIC (1)Call number: 659.2 CAM.

2.
Communication arts : CA 88 advertising annual
Material type: Text Text
Language: English
Publication details: Palo Anto: Communication Arts 1988
Availability: Items available for loan: KEIC (1)Call number: 659.132 COM.

3.
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Advertising promotion : supplemental aspects of integrated marketing communications by Terence A. Shimp by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publication 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1 SHI.

4.
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Managerial economics by William F. Samuelson and Stephen G. Marks by
Material type: Text Text
Language: English
Publication details: Fort Worth: The Dryden Press 1992
Availability: Items available for loan: KEIC (1)Call number: 338.5 SAM.

5.
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Advertising, competition and consumer behaviour : public policy and the market by Christina Fulop by
Material type: Text Text
Language: English
Publication details: London: Holt, Rinehart and Winston 1981
Availability: Items available for loan: KEIC (1)Call number: 659.1 FUL.

6.
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The fall of advertising and the rise of PR by Al Ries and Laura Ries by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: HarperCollins Publishers Inc. 2002
Availability: Items available for loan: KEIC (2)Call number: 659 RIE, ...

7.
Introduction to mass communication by Warren K. Agee, Philip H. Adult and Edwin Emery by
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: New York: Harper Collins Pub. Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 302.23 AGE.

8.
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Creativity 35 by Edited David E Carter by
Material type: Text Text
Language: English
Publication details: New York: Collins Design 2006
Availability: Items available for loan: KEIC (1)Call number: 659.1 CRE.

9.
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Threshold resistance : the extraordinary career of a luxury retailing pioneer by A. Alfred Taubman by
Material type: Text Text
Language: English
Publication details: New York: HarperCollins Publishers 2007
Availability: Items available for loan: KEIC (1)Call number: 381.1091 TAU.

10.
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The quality imperative editors of Business week with Cynthia Green Series: A Business week guide
Material type: Text Text
Language: English
Publication details: New York: Mc Graw-Hill, Inc. 1994
Availability: Items available for loan: KEIC (1)Call number: 658.562 QUA.

11.
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Marketing myths that are killing business : the cure for death wish marketing by Kevin J. Clancy and Robert S. Shulman by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Inc. 1993
Availability: Items available for loan: KEIC (2)Call number: 658.8 CLA, ...

12.
The dynamics of mass communication by Joseph R. Dominick by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 1993
Availability: Items available for loan: KEIC (1)Call number: 302.23 DOM.

13.
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E-security and you : electronic authentication and infomation system security : IT act, 2000 explained by Sundeep Oberoi by
Material type: Text Text
Language: English
Publication details: Delhi: Tata McGraw Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 001.64 OBE.

14.
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Lifestyle and event marketing : building the new customer partnership by Alfred L. Schreiber and Barry Lenson by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 1994
Availability: Items available for loan: KEIC (1)Call number: 659 SCH.

15.
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Advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (3)Call number: 659.1 BEL, ...

16.
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The power corporate communication by Paul A. Argenti and Janis Forman by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.45 ARG.

17.
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The successful marketing plan : a disciplined and comprehensive approach by Roman G. Hiebing and Scott W. Cooper by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.802 HIE.

18.
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The handbook of strategic public relations and integrated communications by
Material type: Text Text
Publication details: New Delhi: Tata McGraw Hill Publishing Cpmpany Limited, 1997
Availability: Items available for loan: KEIC (1)Call number: 658.45 HAN.

19.
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Principles of advertising and IMC by Tom Duncan by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (2)Call number: 659.1 DUN, ...

20.
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Principles of economics by Robert H. Frank and Ben S. Bernanke by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw-Hall Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 330 FRA.

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