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1.
Advertising, promotion, and supplemental aspects of integrated marketing communications by Terence A. Shimp by
  • Shimp, Terence A
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Orlando: The Dryden Press 1997
Availability: Items available for loan: KEIC (1)Call number: 659.1 SHI.

2.
The McGraw hill 36 hour marketing course by Jeffrey L. Seglin by
  • Seglin, Jeffrey L
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 1990
Availability: Items available for loan: KEIC (1)Call number: 658.80076 SEG.

3.
The successful marketing plan : a disciplined and comprehensive approach by Roman G. Hiebing and Scott W. Cooper by
  • Hiebing, Roman G
  • Cooper, Scott W
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.802 HIE.

4.
Fundamentals of marketing William J. Stanton and Michael J. Etzel by
  • Stanton, William J
  • Etzel, Michael J
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 1994
Availability: Items available for loan: KEIC (1)Call number: 658.8 STA.

5.
Advertising and promotion management by John R. Rossiter and Larry Percy by
  • Rossiter, John R
  • Percy, Larry
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Inc. 1988
Availability: Items available for loan: KEIC (1)Call number: 659.1 ROS.

6.
The one-day marketing plan : organizing and completing a plan that works by Roman G. Hiebing and Scott W. Cooper by
  • Hiebing, Roman G
  • Cooper, Scott W
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2003
Availability: Not available: KEIC: Checked out (1).

7.
Kleppner's advertising procedure by J. Thomas Russell and W. Ronald Lane by
  • Russell, J. Thomas
  • Lane, W. Ronal
Edition: 15th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall International, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 659.1 RUS.

8.
Advertising research : theory and practice by Joel J. Davis by
  • Davis, Joel J
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall 1997
Availability: Items available for loan: KEIC (1)Call number: 659.1072 DAV.

9.
Marketing management : an Asian perspectives by Philip Kotler...[et al.]
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 658.802 KOT.

10.
Kleeper's advertising procedure by J. Thomas Russell and W. Ronald Lane by
  • Russell, Thomas J
  • Lane, Ronald W
Edition: 13th ed.
Material type: Text Text
Language: English
Publication details: Englewood Cliffs: Prentice Hall 1996
Availability: Items available for loan: KEIC (1)Call number: 659.1 RUS.

11.
Marketing strategy and competitive positioning by Graham J. Hooley, John A. Saunders and Nigel F. Piercy by
  • Hooley, Graham J
  • Piercy, Nigel F
  • Saunders, John A
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Hertfordshire: Prentice Hall Europe 1998
Availability: Items available for loan: KEIC (1)Call number: 658.802 HOO.

12.
The making of an advertising campaign by Jaye Sutter Niefeld by
  • Niefeld, Jaye Sutter
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1989
Availability: Items available for loan: KEIC (2)Call number: 659.113 NIE, ...

13.
Cases in marketing management and strategy : an Asia-Pacific perspective by John A. Quelch, Siew Meng Leong, Swee Hoon Ang and Chin Tiong Tan by
  • Quelch, John A
  • Ang, Swee Hoon
  • Leong, Siew Meng Leong
  • Tan, Chin Tiong
Material type: Text Text
Language: English
Publication details: Singapore: Simon and Schuster (Asia) Pte Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 658.8020722 QUE.

14.
Kleppner's advertising procdure by J. Thomas Russell and W. Ronald Lane by
  • Russell, J. Thomas
  • Lane, W. Ronal
Edition: 14th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall International, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 RUS.

15.
Strategic advertising management by Larry Percy, John R. Rossiter and Richard Elliott by
  • Percy, Larry
  • Elliott, Richard
  • Rossiter, John R
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press 2001
Availability: Items available for loan: KEIC (1)Call number: 659.1 PER.

16.
Strategic advertising management by Larry Percy and Richard Elliott by
  • Percy, Larry
  • Elliott, Richard
Material type: Text Text
Language: English
Publication details: Oxford: Oxford Univesity Press 2005
Availability: Items available for loan: KEIC (1)Call number: 659.1 PER.

17.
Marketing: Contemporary concepts and practices by
  • Schoell, William F
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Newton: Allyn and Bacon, INC. 1985
Availability: Items available for loan: KEIC (1)Call number: 658.8 SCH.

18.
Basic marketing by E. Jerome McCarthy and Stanley J. Shapiro by
  • McCarthy, E. Jerome
  • Shapiro, Stanley J
Material type: Text Text
Language: English
Publication details: Chicago: Irwin 1978
Availability: Items available for loan: KEIC (1)Call number: 658.8 MCC.

19.
Basic marketing by E. Jerome McCarthy and William D. Perreault Jr. by
  • McCarthy, Jerome E
  • Perreault, William D. Jr
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: Illinois: Irwin 1987
Availability: Items available for loan: KEIC (1)Call number: 658.8 MCC.

20.
The new how to advertise by Kenneth Roman and Jane Maas by
  • Roman, Kenneth
  • Maas, Jane
Material type: Text Text
Language: English
Publication details: New York: St. Marti's Press 1992
Availability: Items available for loan: KEIC (2)Call number: 659.1 ROM, ...

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