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1.
Financial services direct marketing by Tony Martin by
  • Martin, Tony
Material type: Text Text
Language: English
Publication details: England: McGraw-Hill Book Co. 1991
Availability: Items available for loan: KEIC (1)Call number: 332.10688 MAR.

2.
The language of advertising by Torben Vestergaard and Kim Schroder by
  • Vestergaard, Torben
  • Schroder, Kim
Material type: Text Text
Language: English
Publication details: New York: Basil Blackwell Inc. 1985
Availability: Items available for loan: KEIC (1)Call number: 659.1014 VES.

3.
Advertising theory and practice by C. H. Sandage, Vernon Fryburger, Kim Rotzoll by
  • Sandage, C.H
  • Fryburger, Vernon
  • Rotzoll, Kim
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: New York: Longman, Inc. 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1 SAN.

4.
Advertising and popular culture by Jib Fowles by
  • Fowles, Jib
Series: Foundation of popular culture series 5
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1996
Availability: Items available for loan: KEIC (2)Call number: 659.10420973 FOW, ...

5.
Which ad pulled the best? 50 case histories on how to write ads that work by Philip Ward Burton and Scott C. Purvis by
  • Burton, Philip Ward
  • Purvis, Scott C
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1989
Availability: Items available for loan: KEIC (1)Call number: 659.113 BUR.

6.
Cybermarketing : your interactive marketing consultant by Regina Brady, Edward Forrest and Richard Mizerski by
  • Brandy, Regina
  • Forrest, Edward
  • Mizerski, Richard
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8002854678 BRA.

7.
Proceedings of the 1982 conference of the American Academy of Advertising by
  • Fletcher, Alan D. (ed.)
Material type: Text Text
Publication details: Knoxville: American Academy of Advertising, 1982
Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO.

8.
Proceedings of the 1983 convention of the American Academy of Advertising by
  • Jugenheimer, Donald W. (ed.)
Material type: Text Text
Publication details: Lawrence: American Academy of Advertising, 1983
Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO.

9.
Information communication technologies and emerging business strategies by Shenja Van Der Graaf and Yuichi Washida by
  • Graaf, Shenja Van Der
  • Washida, Yuichi
Material type: Text Text
Language: English
Publication details: Hershey: Idea Gruop Publishing 2007
Availability: Items available for loan: KEIC (1)Call number: 658.872 GRA.

10.
The marketing communications audit by Norman Hart by
  • Hart, Norman
Series: The portfolio of marketing audits
Material type: Text Text
Language: English
Publication details: Cambridge: Cambridge Strategy Publications 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 POR.

11.
Media and communication management by C. S. Rayudu by
  • Rayudu, C. S
Material type: Text Text
Language: English
Publication details: Bombay: Himalaya Publishing House 1993
Availability: Items available for loan: KEIC (1)Call number: 302.23 RAY.

12.
Advertising in India : trends and impact by Om Gupta by
  • Gupta, Om
Material type: Text Text
Language: English
Publication details: Delhi: Kalpaz Publications 2005
Availability: Items available for loan: KEIC (1)Call number: 659.0954 GUP.

13.
Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics by
  • Galician, Mary-Lou (ed.)
Material type: Text Text
Publication details: Mumbai: Jaico Publishing House, 2006
Availability: Items available for loan: KEIC (1)Call number: 659.1 GLA.

14.
CM watching : a new approach to American popular culture by Gerald Reed and Seiichiro Kimura by
  • Reed, Gerald
  • Kimura, Seiichiro
Material type: Text Text
Language: English
Publication details: Tokyo: MacMillan Langauge House Ltd. 1990
Availability: Items available for loan: KEIC (1)Call number: 659.143 REE.

15.
Advertising and marketing in rural India : language, culture and communication by Tej K. Bhatia by
  • Bhatia, Tej K
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Ltd. 2007
Availability: Items available for loan: KEIC (2)Call number: 659.10954 BHA, ...

16.
The advertising and consumer culture reader by
  • Turow, Joseph (ed.)
  • McAllister, Matthew P. (ed.)
Material type: Text Text
Publication details: New York: Routledge, 2009
Availability: Items available for loan: KEIC (1)Call number: 306.3 ADV.

17.
Stickier marketing : how to win customers in a digital age by Grant Leboff by
  • Leboff, Grant
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2014
Availability: Items available for loan: KEIC (1)Call number: 658.872 LEB.

18.
Persuasive advertising : evidence-based principles by J Scott Armstrong by
  • Armstrong, J. Scott
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2010
Availability: Items available for loan: KEIC (1)Call number: 659.1 ARM.

19.
37th Commercial Artists' Guild annual by CAG by
  • CAG
Material type: Text Text
Language: English
Publication details: Bombay: Commercial Artist Guild 1986
Availability: Items available for loan: KEIC (1)Call number: 659.1323 CAG.

20.
Twenty seventh Commercial Artists' Guild annual 1974-76 by CAG
Material type: Text Text
Language: English
Publication details: Bombay: Commercial Artist Guild 1976
Availability: Items available for loan: KEIC (1)Call number: 659.1323 CAG.

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