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1.
The brand mindset : how companies like Starbucks. Whirlpool, and Hallmark Became genuine brands and other secrets of branding success by Duane E. Knapp by
  • Knapp, Duane E
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 2000
Availability: Items available for loan: KEIC (1)Call number: 658.827 KNA.

2.
Introduction to Psychology by Clifford T. Morgan [et all.]
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Publication Company Limited 1998
Availability: Not available: KEIC: Checked out (1).

3.
Start and run a consulting business by Douglas Gray by
  • Gray, Douglas
Material type: Text Text
Language: English
Publication details: Mumbai: Jaico Publishing House 2007
Availability: Items available for loan: KEIC (1)Call number: 658 GRA.

4.
Oxford handbook of public health practice by
  • Pencheon, David (ed.)
  • Guest, Charles (ed.)
  • Melzer, David (ed.)
  • Gray, J. A. Muir (ed.)
Material type: Text Text
Publication details: Oxford: Oxford University Press, 2004
Availability: Items available for loan: KEIC (1)Call number: 362.1 OXF.

5.
India development report 1997 by
  • Parikh, Kirit S. (ed.)
Material type: Text Text
Publication details: New Delhi: Oxford University Press 1997
Availability: Items available for loan: KEIC (2)Call number: 338.954 IND, ...

6.
Worst cases : terror and catastrophe in the popular imagination by Lee Clarke by
  • Clarke, Lee
Material type: Text Text
Language: English
Publication details: Jersy: Jersy, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 303.485 CLA .

7.
Chaotic markets : thriving in a world of unpredictability by A. Coskun Samli by
  • Samli, A. Coskun
Material type: Text Text
Language: English
Publication details: Westport: Praeger Publishers 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8101 SAM.

8.
Relationship marketing in professional services : a study of agency client dynamics in the advertising sector by Aino Hlinen by
  • Hlinen, Aino
Material type: Text Text
Language: English
Publication details: London: Routlege 1997
Availability: Items available for loan: KEIC (1)Call number: 659.1125 HAL.

9.
Value based marketing : marketing strategies for corporate growth and shareholder value by Peter Doyle by
  • Doyle, Peter
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons Ltd. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.8 DOY.

10.
A complete guide to learning contracts by George Boak by
  • Boak, George
Material type: Text Text
Language: English
Publication details: England: Gower Publishing Limited 1998
Availability: Items available for loan: KEIC (1)Call number: 371.39 BOA.

11.
The De Bono code book by Edward de Bono
Material type: Text Text
Language: English
Publication details: London: Viking 2000
Availability: Items available for loan: KEIC (2)Call number: 001.51 BON, ...

12.
Monitoring, measuring, and managing customer service by Gary S. Goodman by
  • Goodman, Gary S
Material type: Text Text
Language: English
Publication details: California: Jossey-Bass Inc., Publishers 2000
Availability: Items available for loan: KEIC (1)Call number: 658.812 GOO.

13.
Balanced brand : how to balance the stakeholder forces that can make or break your business by John Foley with Julie Kendrick by
  • Foley, John
  • Kendrick, Julie
Material type: Text Text
Language: English
Publication details: San Francisco: Jossey-Bass 2006
Availability: Items available for loan: KEIC (1)Call number: 658.827 FOL.

14.
Applied cross-cultural psychology by
  • Brislin, Richard W. (ed.)
Series: Cross-Cultural research and methodology Vol 14
Material type: Text Text
Publication details: New Delhi: Sage Pub. India Pvt. Ltd. 1990
Availability: Items available for loan: KEIC (1)Call number: 155.8 APP.

15.
Progress in behavior modification by
  • Hersen, Michel (ed.)
  • Eisler, Richard M. (ed.)
  • Miller, Peter M. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1991
Availability: Items available for loan: KEIC (1)Call number: 616.89142 PRO.

16.
Basic measurement by
  • Lewis-Beck, Michael S. (ed.)
Series: International handbooks of quantitative applications in the social sciences : Vol. 4
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1994
Availability: Items available for loan: KEIC (1)Call number: 300.72 BAS.

17.
Using simulations to promote learning in higher education : an introduction by John P. Hertel and Barbara J. Millis by
  • Hertel, John P
  • Millis, Barbara J
Series: Enhancing Learning Series
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Sterling: Stylus Publishing 2002
Availability: Items available for loan: KEIC (1)Call number: 378.1797 HER.

18.
The business strategy audit : a company self-appraisal to analyze the effectiveness of your business strategy-making process by Varnall Della-Piana, Murray Low and Kendall Lyman by
  • Della-Piana, Varnall
  • Low, Murray
  • Lyman, Kendall
Material type: Text Text
Language: English
Publication details: Cambridge: Cambridge Strategy Publications Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.84 DEL.

19.
Introduction to counseling and guidance by Robert L. Gibson and Marianne H. Mitchell by
  • Gibson, Robert L
  • Mitchell, Marianne H
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Private Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 158.3 GIB.

20.
Social effects of mass media in India by N. Bhaskara Rao and G. N. S. Raghavan by
  • Rao, Bhaskara N
  • Raghavan, G. N. S
Material type: Text Text
Language: English
Publication details: New Delhi: Gyan Publishing House 1996
Availability: Items available for loan: KEIC (1)Call number: 302.24 RAO.

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