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1.	Image from Amazon.com	The 22 immutable laws of branding : how to build a product or service into a world-class brand by Al Ries and Laura Ries by Ries, Al Ries, Laura Edition: 1st ed. Material type: Text Language: English Publication details: New York: Harper Collins Publishers 1998 Availability: Items available for loan: KEIC (3)Call number: 658.827 RIE, ... Place hold Save to lists Add to cart (remove)
2.	Image from Amazon.com	Commodity advertising : the economics and measurement of generic programs by Olan D. Forker and Ronald W. Ward by Forker, Olan D Ward, Ronald W Material type: Text Language: English Publication details: New York: Lexington Books 1993 Availability: Items available for loan: KEIC (1)Call number: 659.19 FOR. Place hold Save to lists Add to cart (remove)
3.	Image from Amazon.com	The origin of brands: Discover the natural laws of product innovation and business survival by Ries, Al Ries, Laura Edition: 1st ed. Material type: Text Language: English Publication details: New York: Harper Collins Publishers Inc. 2004 Availability: Items available for loan: KEIC (2)Call number: 658.827 RIE, ... Place hold Save to lists Add to cart (remove)
4.	Image from Amazon.com	The origin of brands : how product evolution creates endless possibilities for new brands by Al Ries and Laura Ries by Ries, Al Ries, Laura Edition: 1st ed. Material type: Text Language: English Publication details: New York: Harper Collins Publishers Inc. 2005 Availability: Items available for loan: KEIC (1)Call number: 658.827 RIE. Place hold Save to lists Add to cart (remove)
5.	Image from Amazon.com	The breakaway brand : how great brands stand out by Francis J. Kelly III and Barry Silverstein by Kelly, Francis J Silverstein, Barry Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005 Availability: Items available for loan: KEIC (2)Call number: 658.827 KEL, ... Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
6.	Image from Amazon.com	The hero and the outlaw : building extraordinary brands through the power of archetypes by Margaret Mark and Carol S. Pearson by Mark, Margaret Pearson, Carol S Material type: Text Language: English Publication details: New York: McGraw Hill Inc. 2001 Availability: Items available for loan: KEIC (1)Call number: 658.82721 MAR. Not available: KEIC: Checked out (1). Place hold Save to lists Add to cart (remove)
7.	Image from Amazon.com	Fame and fortune : how successful com panies build winning reputation by Charles J. Fombrun and Cees B. M. van Riel by Fombrun, Charles J Riel, Cees B. M. van Series: Financial Times Prentice Hall books Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 Availability: Items available for loan: KEIC (2)Call number: 659.1 FOM, ... Place hold Save to lists Add to cart (remove)
8.	Image from Amazon.com	The making of a name : the inside story of the brands we buy by Steve Rivkin and Fraser Sutherland by Rivkin, Steve Sutherland, Fraser Material type: Text Language: English Publication details: New York: Oxford University Press 2004 Availability: Items available for loan: KEIC (2)Call number: 658.827 RIV, ... Place hold Save to lists Add to cart (remove)
9.	Image from Amazon.com	The expressive organization : linking identity, reputation, and the corporate brand by Schultz, Majken (ed.) Hatch, Mary Jo (ed.) Larsen, Mogens Holten (ed.) Material type: Text Publication details: New York: Oxford University Press 2000 Availability: Items available for loan: KEIC (1)Call number: 659.285 EXP. Place hold Save to lists Add to cart (remove)
10.	Image from Amazon.com	Creating corporate reputations : identity, image, and performance by Grahame Dowling by Dowling, Grahame Material type: Text Language: English Publication details: Oxford: Oxford University Press Inc. 2000 Availability: Items available for loan: KEIC (1)Call number: 659.2 DOW. Place hold Save to lists Add to cart (remove)
11.	Image from Amazon.com	IMC using advertising and promotion to build brands by Tom Duncan by Duncan, Tom Series: The McGraw-Hill/Irwin series in marketing Edition: 1st ed. Material type: Text Language: English Publication details: New York: McGraw Hill Higher Education 2002 Availability: Items available for loan: KEIC (1)Call number: 658.827 DUN. Place hold Save to lists Add to cart (remove)
12.	Image from Amazon.com	The future of brands : twenty-five visions by Clifton, Rita (ed.) Maughan, Esther (ed.) Material type: Text Publication details: New York: Macmillan Press Ltd., 2000 Availability: Items available for loan: KEIC (2)Call number: 658.827 FUT, ... Place hold Save to lists Add to cart (remove)
13.	Image from Amazon.com	Brand medicine : the role of branding in the pharmaceutical industry by Blackett, Tom (ed.) Robins, Rebecca (ed.) Material type: Text Publication details: New York: Palgrave, 2001 Availability: Items available for loan: KEIC (1)Call number: 658.827 BRA. Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
14.	Image from Amazon.com	Branding @ the digitalage by Meyers, Herbert (ed.) Gerstman, Richard (ed.) Material type: Text Publication details: New York: Palgrave, 2001 Availability: Items available for loan: KEIC (1)Call number: 658.827 BRA. Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
15.	Image from Amazon.com	Brands : the logos of the global economy by Celia Lury by Lury, Celia Series: International library of sociology Material type: Text Language: English Publication details: New York : Routledge 2005 Availability: Items available for loan: KEIC (1)Call number: 658.827 LUR. Place hold Save to lists Add to cart (remove)
16.	Image from Amazon.com	Brands : meaning and value in media culture by Adam Arvidsson by Arvidsson, Adam Material type: Text Language: English Publication details: Oxford: Routledge 2006 Availability: Items available for loan: KEIC (1)Call number: 658.827 ARV. Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
17.	Image from Amazon.com	Brand culture by Schroeder, Jonathan E. (ed.) Salzer-Morling, Miriam (ed.) Askegaard, Soren (ed.) Material type: Text Publication details: Oxford: Routledge 2006 Availability: Items available for loan: KEIC (2)Call number: 658.827 BRA, ... Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
18.	Image from Amazon.com	Brands laid bare : using market research for evidence-based brand management by Kevin Ford by Ford, Kevin Material type: Text Language: English Publication details: New Jersy: John Wiley and Sons, Ltd. 2005 Availability: Items available for loan: KEIC (1)Call number: 658.827 FOR. Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
19.	Image from Amazon.com	The brand innovation manifesto : how to build brands, redefine markets and defy conventions by John Grant by Grant, John Material type: Text Language: English Publication details: West Sussex: John Wiley and Sons Ltd. 2006 Availability: Items available for loan: KEIC (2)Call number: 658.827 GRA, ... Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
20.	Image from Amazon.com	Brand vision : how to energize your team to drive business growth by David Taylor by Taylor, David Material type: Text Language: English Publication details: Chichester: John Wiley and Sons Inc. 2006 Availability: Items available for loan: KEIC (1)Call number: 658.827 TAY. Place hold Save to lists Add to cart (remove)