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	1.	International communication strategy : developments in cross-cultural communication, PR, and social media by Silvia Cambie and Yung-May Ooi by Cambie, Silvia Ooi, Yung-May Edition: 1st ed. Material type: Text Language: English Publication details: New Delhi: Kogan page India 2010 Availability: Items available for loan: KEIC (1)Call number: 659.2 CAM. Place hold Add to cart (remove)
	2.	Advertising, promotion, and supplemental aspects of integrated marketing communications by Terence A. Shimp by Shimp, Terence A Edition: 4th ed. Material type: Text Language: English Publication details: Orlando: The Dryden Press 1997 Availability: Items available for loan: KEIC (1)Call number: 659.1 SHI. Place hold Add to cart (remove)
	3.	Electronic marketing : integrating electronic resources into the marketing process by Joel Reedy, Shauna Schullo and Kenneth Zimmerman by Reedy, Joel Schullo, Shauna Zimmerman, Kenneth Material type: Text Language: English Publication details: Fort Worth: Harcourt College Publication 2000 Availability: Items available for loan: KEIC (1)Call number: 658.84 REE. Place hold Add to cart (remove)
	4.	Advertising promotion : supplemental aspects of integrated marketing communications by Terence A. Shimp by Shimp, Terence A Edition: 5th ed. Material type: Text Language: English Publication details: Fort Worth: Harcourt College Publication 2000 Availability: Items available for loan: KEIC (1)Call number: 659.1 SHI. Place hold Add to cart (remove)
	5.	Organizational behaviour : human behaviour at work by John W. Newstrom and Keith Davis by Newstrom, John W Davis, Keith Edition: 11th ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2002 Availability: Items available for loan: KEIC (1)Call number: 658.4 NEW. Place hold Add to cart (remove)
	6.	Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml and Mary Jo Bitner by Zeithaml, Valarie A Bitner, Mary Jo Edition: 3rd ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 Availability: Items available for loan: KEIC (5)Call number: 658.8 ZEI, ... Place hold Add to cart (remove)
	7.	The power corporate communication by Paul A. Argenti and Janis Forman by Argenti, Paul A Forman, Janis Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 Availability: Items available for loan: KEIC (1)Call number: 658.45 ARG. Place hold Add to cart (remove)
	8.	Emotion marketing : the hallmark way of winning customers for life by Scott Robinette, Claire Brand and Vicki Lenz by Robinette, Scott Brand, Claire Lenz, Vicki Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001 Availability: Items available for loan: KEIC (1)Call number: 658.8 ROB. Place hold Add to cart (remove)
	9.	Marketing : concepts and cases (with CD) by Michael J. Etzel, Bruce J. Walker, William J. Stanton and Ajay Pandit Edition: 13th ed. Material type: Text Language: English Publication details: New Delhi: McGraw-Hall Publishing Company Limited 2006 Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR. Place hold Add to cart (remove)
	10.	Organizational behaviour : human behaviour at work by John W. Newstrom and Keith Davis by Newstrom, John W Davis, Keith Edition: 10th ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 1998 Availability: Items available for loan: KEIC (1)Call number: 658.4 NEW. Place hold Add to cart (remove)
	11.	No cover image available Marketing across cultures by Jean-Claude Usunier by Usunier, Jean-Claude Edition: 3rd ed. Material type: Text Language: English Publication details: London: Pitman Publishing 1999 Availability: Items available for loan: KEIC (1)Call number: 658.848 USU. Place hold Add to cart (remove)
	12.	Strategic brand management : building, measuring, and managing brand equity by Kevin Lane Keller by Keller, Kevin Lane Edition: 2nd ed. Material type: Text Language: English Publication details: New Jersey: Prentice-Hall Inc. 2002 Availability: Items available for loan: KEIC (2)Call number: 658.827 KEL, ... Place hold Add to cart (remove)
	13.	Clueless in marketing communications by May Lwin and Jim Aitchison by Lwin, May Aitchison, Jim Material type: Text Language: English Publication details: Singapore: Prentice Hall 2003 Availability: Items available for loan: KEIC (1)Call number: 659.1 LWI. Place hold Add to cart (remove)
	14.	Cases in advertising and communications management by Stephen A. Greyser and Kopp, Robert J. by Greyser, Stephen A Kopp, Robert J Edition: 3rd ed. Material type: Text Language: English Publication details: New Jersey: Prentice Hall;Englewood Cliffs 1992 Availability: Items available for loan: KEIC (1)Call number: 659.1 GRE. Place hold Add to cart (remove)
	15.	Cases in advertising and communications management by Stephen A. Greyser and Robert J. Kopp by Greyser, Stephen A Kopp, Robert J Edition: 3rd ed. Material type: Text Language: English Publication details: New Jersey: Prentice-Hall International Inc. 1992 Availability: Items available for loan: KEIC (1)Call number: 659.1 GRE. Place hold Add to cart (remove)
	16.	Global marketing by Warren J Keegan and Mark C Green by Keegan, Warren J Green, Mark C Edition: 4th ed. Material type: Text Language: English Publication details: New Jersey: Pearson education Limited 2005 Availability: Items available for loan: KEIC (1)Call number: 658.848 KEE. Place hold Add to cart (remove)
	17.	Modern electronic communication by Gary M. Miller by Miller, Gray M Edition: 3rd ed. Material type: Text Language: English Publication details: New York: Prentice-Hall International, Inc. 1988 Availability: Items available for loan: KEIC (1)Call number: 621.38 MIL. Place hold Add to cart (remove)
	18.	Consumer behaviour by John C. Mowen and Michael Minor by Mowen, John C Minor, Michael Edition: 5th ed. Material type: Text Language: English Publication details: New Delhi: Prentice-Hall of India Private Limited 1998 Availability: Items available for loan: KEIC (1)Call number: 658.8342 MOW. Place hold Add to cart (remove)
	19.	Reporting for the media by Fred Fedler, John R. Bender, Lucinda Davenport and Michael W. Drager Edition: 8th ed. Material type: Text Language: English Publication details: New York: Oxford University Press Inc. 2005 Availability: Items available for loan: KEIC (1)Call number: 070.43 REP. Place hold Add to cart (remove)
	20.	Design : a very short introduction by John Heskett by Heskett, John Material type: Text Language: English Publication details: New Delhi: Oxford University Press 2002 Availability: Items available for loan: KEIC (1)Call number: 745.4 HES. Place hold Add to cart (remove)

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Your search returned 236 results.