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1.
Contemporary marketing by Louis E. Boone, David L. Kurtz by
  • Boone, Louis E
  • Kurtz, David L
Material type: Text Text
Language: English
Publication details: Chicago: Dryden Press 1986
Availability: Items available for loan: KEIC (1)Call number: 658.8 BOO.

2.
Electronic marketing : integrating electronic resources into the marketing process by Joel Reedy, Shauna Schullo and Kenneth Zimmerman by
  • Reedy, Joel
  • Schullo, Shauna
  • Zimmerman, Kenneth
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publication 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 REE.

3.
International Marketing by Vern Terpstra and Ravi Sarathy by
  • Terpstra, Vern
  • Sarathy, Ravi
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publication 2000
Availability: Items available for loan: KEIC (1)Call number: 658.848 TER.

4.
Marketing by Courtland L. Bovee, Michael J. Houston and John V. Thill by
  • Bovee, Courtland L
  • Houston, Michael J
  • Thill, John V
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hall Companies 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8 BOV.

5.
International Marketing by Philip R. Cateora by
  • Cateora, Philip R
Series: McGraw-Hill International edition - marketing series
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: Chicago: Irwin 1997
Availability: Items available for loan: KEIC (1)Call number: 658.848 CAT.

6.
Marketing Research : a problem solving approach (With Floppy) by Seymour Sudman and Edward Blair by
  • Sudman, Seymour
  • Blair, Edward
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 1998
Availability: Items available for loan: KEIC (1)Call number: 658.83 SUD.

7.
Principles and practice of marketing by David Jobber by
  • Jobber, David
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.8 JOB.

8.
Principles of services marketing by Adrian Palmer by
  • Palmer, Adrian
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: McGraw Hill Publishing Company 1998
Availability: Items available for loan: KEIC (1)Call number: 658.804 PAL.

9.
Marketing across cultures by Jean-Claude Usunier by
  • Usunier, Jean-Claude
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: London: Pitman Publishing 1999
Availability: Items available for loan: KEIC (1)Call number: 658.848 USU.

10.
Marketing strategy and uncertainty by Sharan Jagpal by
  • Jagpal, Sharan
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.802 JAG.

11.
Marketing: Contemporary concepts and practices by
  • Schoell, William F
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Newton: Allyn and Bacon, INC. 1985
Availability: Items available for loan: KEIC (1)Call number: 658.8 SCH.

12.
IMC using advertising and promotion to build brands by Tom Duncan by
  • Duncan, Tom
Series: The McGraw-Hill/Irwin series in marketing
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Higher Education 2002
Availability: Items available for loan: KEIC (1)Call number: 658.827 DUN.

13.
Marketing management : case for creative problem solving by Laurence Weinstein and Madan Annavarjula by
  • Weinstein, Laurence
  • Annavarjula, Madan
Material type: Text Text
Language: English
Publication details: Australia: South Western College Publishing 2000
Availability: Items available for loan: KEIC (1)Call number: 658.802 WEI.

14.
The marketing of idustrial products by
  • Wilson, Aubrey (ed.)
Material type: Text Text
Publication details: London: Pan Books Ltd. 1972
Availability: Items available for loan: KEIC (1)Call number: 658.809 MAR.

15.
Marketing management: planning implementation and control - the Indian context by V S Ramaswamy, S Namakumari by
  • Ramaswamy, V. S
  • Namakumari, S
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Limited 1995
Availability: Items available for loan: KEIC (1)Call number: 658.802 RAM.

16.
Marketing management: planning implementation and control - the Indian context by V S Ramaswamy, S Namakumari by
  • Ramaswamy, V. S
  • Namakumari, S
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Limited 1990
Availability: Items available for loan: KEIC (16)Call number: 658.802 RAM, ... Not available: KEIC: Lost (1).

17.
International strategic marketing : a European perspective by Marilyn A. Stone and J. B. McCall by
  • Stone, Marilyn A
  • McCall, J. B
Material type: Text Text
Language: English
Publication details: New York: Routledge 2004
Availability: Items available for loan: KEIC (1)Call number: 658.84094 STO.

18.
Strategic internet marketing by Susan Dann and Stephen Dann by
  • Dann, Susan
  • Dann, Stephen
Material type: Text Text
Language: English
Publication details: New Delhi: Vikas Publishing House Pvt. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.84 DAN.

19.
International advertising : communicating across cultures by Barbara Mueller by
  • Mueller, Barbara
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth Publishing Company 1996
Availability: Items available for loan: KEIC (1)Call number: 659.1 MUE.

20.
Marketing channels by Louis W. Stern, Adel I. El-Ansary and Anne T. Coughlam by
  • Stern, Louis W
  • Coughlam, Anne T
  • El-Ansari, Adel A
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 1996
Availability: Items available for loan: KEIC (3)Call number: 658.84 STE, ...

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