Contents of New Arrivals 23 Jun 2025

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	Aaker on branding: the playbook to building strong brands by Aaker, David Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: Morgan James Pub, 2025 Availability: Not available: KEIC: Checked out (1). Place hold Add to cart (remove)
	Designing brand identity: A comprehensive guide to the world of brands and branding by Wheeler, Alina Meyerson, Rob Edition: 6th ed. Material type: Text; Literary form: Not fiction Publication details: New Jersey: John Wiley, 2024 Availability: Not available: KEIC: Checked out (1). Place hold Add to cart (remove)
	Digital marketing strategy: An integrated approach to online marketing by Kingsnorth, Simon Edition: 3rd ed. Publication details: New York: Kogan Page, 2022 Availability: Not available: KEIC: Checked out (1). Place hold Add to cart (remove)
	Learning how to fly: Life lessons for the youth by Kalam, Abdul A. P. J Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Rupa Publications, 2016 Availability: Items available for loan: KEIC (1)Call number: 306.08954 KAL. Place hold Add to cart (remove)
	Logos that Last: How to create iconic visual branding by Peters, Allan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: Rockport Publishers, 2023 Availability: Items available for loan: KEIC (1)Call number: 658.827 PET. Place hold Add to cart (remove)
	Management information systems by Behl, Ramesh O'Brien, James A Marakas, George M Edition: 11th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: McGraw Hill Education, 2019 Availability: Items available for loan: KEIC (1)Call number: 658.4038 BEH. Place hold Add to cart (remove)
	Marketing in a multicultural and vibrant world: Proceedings for the 2024 AMS World marketing congress, Bel Ombre, Mauritius, June 25-29 by Jeseo, Vincent (ed.) Parajuli, Jasmine (ed.) Jain, Varsha Series: Developments in marketing science: proceedings of the academy of marketing science Publication details: Cham: Springer Nature, 2024 Availability: Items available for loan: KEIC (1)Call number: 658.8002 MAR. Place hold Add to cart (remove)
	Marketing mixology: Four essential ingredients for marketing success by Parameswaran, Ambi Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: Westland Business, 2025 Availability: Not available: KEIC: Checked out (2). Place hold Add to cart (remove)
	Optimization in the Agri-Food supply chain: recent studies by Koubaa, Mayssa (ed.) Haykal Ammar, Mohamed (ed.) Dhouib, Diala (ed.) Mnejja, Sirine (ed.) Series: Systems and industrial engineering series Publication details: Hoboken: ISTE & John Wiley, 2024 Availability: Items available for loan: KEIC (1)Call number: 338.1 OPT. Place hold Add to cart (remove)
	The martech handbook: Build a technology stack to attract and retain customers by Alfonso, Darrell Series: Business professional collection Publication details: New York: Kogan Page, 2022 Availability: Not available: KEIC: Checked out (1). Place hold Add to cart (remove)