Contents of New Arrivals 23 Jun 2025

Aaker on branding: the playbook to building strong brands by

Aaker, David

Edition: 2nd ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New York: Morgan James Pub, 2025

Availability: Not available: KEIC: Checked out (1).

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Designing brand identity: a comprehensive guide to the world of brands and branding by

Edition: 6th ed.

Material type: Text

Text; Literary form: Not fiction

Publication details: New Jersey: John Wiley, 2024

Availability: Not available: KEIC: Checked out (1).

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Digital marketing strategy: an integrated approach to online marketing by

Kingsnorth, Simon

Edition: 3rd ed.

Publication details: New York: Kogan Page, 2022

Availability: Items available for loan: KEIC (1)Call number: 658.872 KIN.

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Learning how to fly: Life lessons for the youth by

Kalam, Abdul A. P. J

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi: Rupa Publications, 2016

Availability: Items available for loan: KEIC (1)Call number: 306.08954 KAL.

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Logos that last: how to create iconic visual branding by

Peters, Allan

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New York: Rockport Publishers, 2023

Availability: Items available for loan: KEIC (1)Call number: 658.827 PET.

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New Arrivals 23 Jun 2025.

Management information systems by

Edition: 11th ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi: McGraw Hill Education, 2019

Availability: Items available for loan: KEIC (1)Call number: 658.4038 BEH.

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Marketing in a multicultural and vibrant world: proceedings for the 2024 AMS World marketing congress, Bel Ombre, Mauritius, June 25-29 by

Series: Developments in marketing science: proceedings of the academy of marketing science

Publication details: Cham: Springer Nature, 2024

Availability: Items available for loan: KEIC (1)Call number: 658.8002 MAR.

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New Arrivals 23 Jun 2025.

Marketing mixology: four essential ingredients for marketing success by

Parameswaran, Ambi

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New York: Westland Business, 2025

Availability: Not available: KEIC: Checked out (2).

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New Arrivals 23 Jun 2025.

Optimization in the Agri-Food supply chain: recent studies by

Series: Systems and industrial engineering series

Publication details: Hoboken: ISTE & John Wiley, 2024

Availability: Not available: KEIC: Pending hold (1).

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New Arrivals 23 Jun 2025.

The martech handbook: build a technology stack to attract and retain customers by

Alfonso, Darrell

Series: Business professional collection

Publication details: New York: Kogan Page, 2022

Availability: Not available: KEIC: Checked out (1).

Lists:

	Aaker on branding: the playbook to building strong brands by Aaker, David Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: Morgan James Pub, 2025 Availability: Not available: KEIC: Checked out (1). Lists: Brands & Branding Books, New Arrivals 23 Jun 2025. Place hold Save to another list Add to cart (remove)
	Designing brand identity: a comprehensive guide to the world of brands and branding by Wheeler, Alina Meyerson, Rob Edition: 6th ed. Material type: Text; Literary form: Not fiction Publication details: New Jersey: John Wiley, 2024 Availability: Not available: KEIC: Checked out (1). Lists: Brands & Branding Books, New Arrivals 23 Jun 2025, New Arrivals 28 Jul 2025. Place hold Save to another list Add to cart (remove)
	Digital marketing strategy: an integrated approach to online marketing by Kingsnorth, Simon Edition: 3rd ed. Publication details: New York: Kogan Page, 2022 Availability: Items available for loan: KEIC (1)Call number: 658.872 KIN. Lists: Marketing books List, New Arrivals 23 Jun 2025. Place hold Save to another list Add to cart (remove)
	Learning how to fly: Life lessons for the youth by Kalam, Abdul A. P. J Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Rupa Publications, 2016 Availability: Items available for loan: KEIC (1)Call number: 306.08954 KAL. Lists: Faculty Inspirational Books, New Arrivals 23 Jun 2025. Place hold Save to another list Add to cart (remove)
	Logos that last: how to create iconic visual branding by Peters, Allan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: Rockport Publishers, 2023 Availability: Items available for loan: KEIC (1)Call number: 658.827 PET. Lists: New Arrivals 23 Jun 2025. Place hold Save to another list Add to cart (remove)
	Management information systems by Behl, Ramesh O'Brien, James A Marakas, George M Edition: 11th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: McGraw Hill Education, 2019 Availability: Items available for loan: KEIC (1)Call number: 658.4038 BEH. Lists: New Arrivals 21 Jul 2025, New Arrivals 23 Jun 2025. Place hold Save to another list Add to cart (remove)
	Marketing in a multicultural and vibrant world: proceedings for the 2024 AMS World marketing congress, Bel Ombre, Mauritius, June 25-29 by Jeseo, Vincent (ed.) Parajuli, Jasmine (ed.) Jain, Varsha Series: Developments in marketing science: proceedings of the academy of marketing science Publication details: Cham: Springer Nature, 2024 Availability: Items available for loan: KEIC (1)Call number: 658.8002 MAR. Lists: New Arrivals 23 Jun 2025. Place hold Save to another list Add to cart (remove)
	Marketing mixology: four essential ingredients for marketing success by Parameswaran, Ambi Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: Westland Business, 2025 Availability: Not available: KEIC: Checked out (2). Lists: New Arrivals 23 Jun 2025. Place hold Save to another list Add to cart (remove)
	Optimization in the Agri-Food supply chain: recent studies by Koubaa, Mayssa (ed.) Haykal Ammar, Mohamed (ed.) Dhouib, Diala (ed.) Mnejja, Sirine (ed.) Series: Systems and industrial engineering series Publication details: Hoboken: ISTE & John Wiley, 2024 Availability: Not available: KEIC: Pending hold (1). Lists: New Arrivals 23 Jun 2025. Place hold Save to another list Add to cart (remove)
	The martech handbook: build a technology stack to attract and retain customers by Alfonso, Darrell Series: Business professional collection Publication details: New York: Kogan Page, 2022 Availability: Not available: KEIC: Checked out (1). Lists: Best Marketing book, Marketing books List, New Arrivals 23 Jun 2025. Place hold Save to another list Add to cart (remove)

New Arrivals 23 Jun 2025

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