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1.	Image from Amazon.com	Advertising promotion : supplemental aspects of integrated marketing communications by Terence A. Shimp by Shimp, Terence A Edition: 5th ed. Material type: Text Language: English Publication details: Fort Worth: Harcourt College Publication 2000 Availability: Items available for loan: KEIC (1)Call number: 659.1 SHI. Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
2.	Image from Amazon.com	The fall of advertising and the rise of PR by Al Ries and Laura Ries by Ries, Al Ries, Laura Edition: 1st ed. Material type: Text Language: English Publication details: New York: HarperCollins Publishers Inc. 2002 Availability: Items available for loan: KEIC (2)Call number: 659 RIE, ... Place hold Save to lists Add to cart (remove)
3.		Introduction to mass communication by Warren K. Agee, Philip H. Adult and Edwin Emery by Agee, Warren K Adult, Philip H Emery, Edwin Edition: 10th ed. Material type: Text Language: English Publication details: New York: Harper Collins Pub. Inc. 1991 Availability: Items available for loan: KEIC (1)Call number: 302.23 AGE. Place hold Save to lists Add to cart (remove)
4.		The dynamics of mass communication by Joseph R. Dominick by Dominick, Joseph R Edition: 4th ed. Material type: Text Language: English Publication details: New York: McGraw-Hill, Inc. 1993 Availability: Items available for loan: KEIC (1)Call number: 302.23 DOM. Place hold Save to lists Add to cart (remove)
5.	Image from Amazon.com	Lifestyle and event marketing : building the new customer partnership by Alfred L. Schreiber and Barry Lenson by Schreiber, Alfred L Lenson, Barry Material type: Text Language: English Publication details: New York: McGraw-Hill, Inc. 1994 Availability: Items available for loan: KEIC (1)Call number: 659 SCH. Place hold Save to lists Add to cart (remove)
6.	Image from Amazon.com	Advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch by Belch, George E Belch, Michael A Edition: 6th ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 Availability: Items available for loan: KEIC (3)Call number: 659.1 BEL, ... Place hold Save to lists Add to cart (remove)
7.	Image from Amazon.com	The power corporate communication by Paul A. Argenti and Janis Forman by Argenti, Paul A Forman, Janis Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 Availability: Items available for loan: KEIC (1)Call number: 658.45 ARG. Place hold Save to lists Add to cart (remove)
8.	Image from Amazon.com	The successful marketing plan : a disciplined and comprehensive approach by Roman G. Hiebing and Scott W. Cooper by Hiebing, Roman G Cooper, Scott W Edition: 3rd ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 Availability: Items available for loan: KEIC (1)Call number: 658.802 HIE. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
9.	Image from Amazon.com	The handbook of strategic public relations and integrated communications by Caywood, Clarke L. (ed.) Material type: Text Publication details: New Delhi: Tata McGraw Hill Publishing Cpmpany Limited, 1997 Availability: Items available for loan: KEIC (1)Call number: 658.45 HAN. Place hold Save to lists Add to cart (remove)
10.	Image from Amazon.com	Principles of advertising and IMC by Tom Duncan by Duncan, Tom Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006 Availability: Items available for loan: KEIC (2)Call number: 659.1 DUN, ... Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
11.	Image from Amazon.com	Advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch by Belch, George E Belch, Michael A Edition: 4th ed. Material type: Text Language: English Publication details: Boston: McGraw-Hall Companies, Inc. 1998 Availability: Items available for loan: KEIC (1)Call number: 659.1 BEL. Place hold Save to lists Add to cart (remove)
12.	Image from Amazon.com	The one-day marketing plan : organizing and completing a plan that works by Roman G. Hiebing and Scott W. Cooper by Hiebing, Roman G Cooper, Scott W Edition: 3rd ed. Material type: Text Language: English Publication details: New York: McGraw-Hill 2003 Availability: Items available for loan: KEIC (1)Call number: 658.802 HIE. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
13.	Image from Amazon.com	The dynamics of mass communication : media in the digital age by Joseph R. Dominick by Dominick, Joseph R Edition: 9th ed. Material type: Text Language: English Publication details: New York: McGraw-Hill Companies, Inc. 2007 Availability: Items available for loan: KEIC (1)Call number: 302.23 DOM. Place hold Save to lists Add to cart (remove)
14.	Image from Amazon.com	Practical advertising and publicity : effective promotion of products and services to industry and commerce by Norman A. Hart by Norman, Hart A Material type: Text Language: English Publication details: London: McGraw-Hill Book Company 1988 Availability: Items available for loan: KEIC (1)Call number: 659 HAR. Place hold Save to lists Add to cart (remove)
15.	Image from Amazon.com	Forensic marketing : the professional's guide to optimising results from marketing communication by Gavin Barrett by Barrett, Gavin Material type: Text Language: English Publication details: Maidenhead: Mcgraw-Hill Book Co. 1995 Availability: Items available for loan: KEIC (1)Call number: 658.8 BAR. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
16.	Image from Amazon.com	Marketing communication : contexts, contents and strategies by Chris Fill by Fill, Chris Edition: 2nd ed. Material type: Text Language: English Publication details: Hertfordshire: Prentice Hall Europe 1998 Availability: Items available for loan: KEIC (1)Call number: 658.802 FIL. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
17.	Image from Amazon.com	Advertising, principles and practices by William Wells, John Burnett and Sandra Moriarty by Wells, William Burnett, John Moriarty, Sandra Material type: Text Language: English Publication details: Englewood Cliff: Prentice Hall 1989 Availability: Items available for loan: KEIC (1)Call number: 659.1 WEL. Place hold Save to lists Add to cart (remove)
18.	Image from Amazon.com	Advertising, principles and practices by William Wells, John Burnett and Sandra Moriarty by Wells, William Burnett, John Moriarty, Sandra Material type: Text Language: English Publication details: Engelwood Cliff:: Prentice Hall 1992 Availability: Items available for loan: KEIC (1)Call number: 659.1 WEL. Not available: KEIC: Lost (1). Place hold Save to lists Add to cart (remove)
19.	Image from Amazon.com	Effective public relations by Scott M. Cutlip, Allen H. Center and Glen M. Broom by Cutlip, Scott M Broom, Glen M Center, Allen H Edition: 8th ed. Material type: Text Language: English Publication details: London: Prentice-Hall International Limited 1999 Availability: Items available for loan: KEIC (1)Call number: 659.2 CUT. Place hold Save to lists Add to cart (remove)
20.	Image from Amazon.com	Advertising : principles and practice by William Wells, John Burnett and Sandra Moriarty by Wells, William Burnett, John Moriarty, Sandra Edition: 5th ed. Material type: Text Language: English Publication details: New Jersey: Prentice Hall 2000 Availability: Items available for loan: KEIC (1)Call number: 659.1 WEL. Place hold Save to lists Add to cart (remove)