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21.
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Online marketing handbook : how to sell, advertise, publicize, and promote your products and services on the internet and commercial online systems by Daniel S. Janal by
Material type: Text Text
Language: English
Publication details: New York: Van Nostrand Reinhold 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8020202 JAN.

22.
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The service edge : 101 companies that profit from customer care by Ron Zemke with Dick Schaaf by
Material type: Text Text
Language: English
Publication details: Middlesex: Penguin Books Ltd. 1989
Availability: Items available for loan: KEIC (1)Call number: 658.812 ZEM.

23.
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Marketing your event planning business : a creative approach to gaining the competitive edge by Judy Allen by
Material type: Text Text
Language: English
Publication details: Ontario: John Wiley and Sons Canada Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 394.0686 ALL.

24.
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World wide web marketing by Jim Sterne by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.84 STE.

25.
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Kellogg on marketing by
Material type: Text Text
Publication details: Chichester: John Wiley and Sons, Ltd. 2001
Availability: Items available for loan: KEIC (2)Call number: 338.0492 KEL, ...

26.
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The nordstrom way : the inside story of America's #1 customer service company by Robert Spector and Patrick D. McCarthy by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 658.871 SPE.

27.
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Employee management and customer service in the retail industry by Gary Heil and Chris Thomas by
Material type: Text Text
Language: English
Publication details: New Jersey: AuthorspresJohn Wiley and Sons, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8700683 HEI.

28.
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Cases in retailing : operational perspectives by
Material type: Text Text
Publication details: Oxford: Blackwell Publishers Ltd., 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8700941 CAS.

29.
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Creating a profitable catalog : everything you need to know to create a catalog that sells by Jack Schmid foreword by Laura Beaudry by
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Book 2000
Availability: Items available for loan: KEIC (1)Call number: 659.133 SCH.

30.
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Total integrated marketing : breaking the bounds of the function by James Mac Hulbert, Noel Capon, Nigel F. Piercy by
Material type: Text Text
Language: English
Publication details: New York: The Free Press 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8 HUL.

31.
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The customer comes second : and other secrets of exceptional service by Hal F. Rosenbluth, Diane McFerrin Peters by
Material type: Text Text
Language: English
Publication details: New York: William Morrow and Co., Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 338.4791 ROS.

32.
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Quality customer service for front line staff by William B. Martin by
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1993
Availability: Items available for loan: KEIC (1)Call number: 658.812 MAR.

33.
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Marketing insights and outrages by Drayton Bird by
Material type: Text Text
Language: English
Publication details: London: Penguin Books Ltd. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.8 BIR.

34.
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Digital marketing : using new technologies to get closer to your customers by Will Rowan by
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 ROW.

35.
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Principles of retailing by John Fernie, Suzanne Fernie and Christopher Moore by
Material type: Text Text
Language: English
Publication details: Oxford: Butterfworth-Heineman 2003
Availability: Items available for loan: KEIC (1)Call number: 658.87 FER.

36.
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Communication yearbook-22 by
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 302.2 COM.

37.
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What customers really want : how to bridge the gap between what your organization offers and what your clients crave by Scott McKain by
Material type: Text Text
Language: English
Publication details: Nashville: Thomas Nelson Publishers 2005
Availability: Items available for loan: KEIC (1)Call number: 658.812 MCK.

38.
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No thanks, I am just looking ! : professional retail sales techniques for turning shoppers into buyers by Harry J. Friedman by
Material type: Text Text
Language: English
Publication details: Iowa: Kendall Hunt Pub Co Publishing 1992
Availability: Not available: KEIC: Checked out (1).

39.
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Monitoring, measuring, and managing customer service by Gary S. Goodman by
Material type: Text Text
Language: English
Publication details: California: Jossey-Bass Inc., Publishers 2000
Availability: Items available for loan: KEIC (1)Call number: 658.812 GOO.

40.
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Best practices in customer service by
Material type: Text Text
Publication details: New York: AMACOM, 1999
Availability: Items available for loan: KEIC (1)Call number: 658.812 BES.

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