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401.
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The new gold standard : 5 leadership principles for creating a legendary customer experience courtesy of the Ritz-Carlton hotel company by Joseph A. Michelli by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill 2008
Availability: Items available for loan: KEIC (1)Call number: 658.4092 MIC.

402.
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The new age of innovation : driving co-created value through global networks by C. K. Prahalad and M. S. Krishnan by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2008
Availability: Items available for loan: KEIC (2)Call number: 658.4012 PRA, ...

403.
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Consumer behavior : concepts and applications by David L. Loudon and Albert J. Della Bitta by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Publishing Company Limited 1993
Availability: Items available for loan: KEIC (1)Call number: 658.8342 LOU.

404.
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Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml, Mary Jo Bitner, Bwayne D. Gremler And Ajay Pandit
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2008
Availability: Items available for loan: KEIC (9)Call number: 658.8 SER, ...

405.
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Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml, Mary Jo Bitner, Bwayne D. Gremler And Ajay Pandit
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2012
Availability: Items available for loan: KEIC (2)Call number: 658.8 SER, ...

406.
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Marketing management : text and cases by K. S. Chandrasekar by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata Macgraw Hill Education Private Limited 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8 CHA.

407.
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Customer relationship management by Urvashi Makkar and Harinder Kumar Makkar by
Material type: Text Text
Language: English
Publication details: New Delhi: TATA McGraw-Hill Education (India) Private Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 658.812 MAK.

408.
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The product manager's handbook (with CD) by Linda Gorchels by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: The Mcgraw-Hill Companies, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8 GOR.

409.
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The product manager's desk reference by Steven Haines by
Material type: Text Text
Language: English
Publication details: New York: Mc Graw Hill 2009
Availability: Items available for loan: KEIC (1)Call number: 658.404 HAI.

410.
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The gamification revolution : how leaders leverage game mechanics to crush the competiiton by Gabe Zichermann and Joselin Linder by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 2013
Availability: Not available: KEIC: Checked out (1).

411.
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Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement by Rajat Paharia by
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw Hill Education 2013
Availability: Not available: KEIC: Checked out (1).

412.
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Supply chain management : strategy, planning, and operation by Sunil Chopra and Peter Meindl, Dharam Vir Kalra by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education Inc 2013
Availability: Items available for loan: KEIC (7)Call number: 658.7 CHO, ...

413.
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Emerging business online : global markets and the power of B2B internet marketing by Lara Fawzy and Lucas Dworski by
Material type: Text Text
Language: English
Publication details: New Jersy: FT Press 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 FAW.

414.
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Hug your customers : love the results by Jack Mitchell by
Material type: Text Text
Language: English
Publication details: New York: Penguin Putnam Inc 2003
Availability: Items available for loan: KEIC (1)Call number: 658.812 MIT.

415.
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The game-changer : how you can drive revenue and profit growth with innovation by A. G. Lafley and Ram Charan by
Material type: Text Text
Language: English
Publication details: New Delhi: Penguin Books India Pvt. Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.4092 LAF.

416.
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Games customers play : what they don't tell you about buyer-seller relationships by Ramesh Dorairaj by
Material type: Text Text
Language: English
Publication details: Gurgaon: Penguin Random House 2018
Availability: Items available for loan: KEIC (1)Call number: 658.812 DOR.

417.
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How brands grow: What marketers don't know by
Material type: Text Text
Language: English
Publication details: Australia: Oxford University Press, 2010
Availability: Not available: KEIC: Checked out (4). KEIC: Withdrawn (1).
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418.
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Sales and distribution management by Tapan K. Panda and Sunil Sahadev by
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2005
Availability: Items available for loan: KEIC (1)Call number: 658.81 PAN.

419.
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Sales and distribution management by Tapan K. Panda and Sunil Sahadev by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2016
Availability: Items available for loan: KEIC (1)Call number: 658.81 PAN.

420.
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Customer worthy : why and how everyone in your organization must think like a customer by Michael R. Hoffman by
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan Publishers India Ltd 2010
Availability: Items available for loan: KEIC (1)Call number: 658.834 HOF.

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