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501.
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The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand by Erik Du Plessis by
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2011
Availability: Items available for loan: KEIC (2)Call number: 658.8342 PLE, ...

502.
503.
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The consumer mind : brand perception and the implication for marketers by Pepe Martinez and Millward Brown by
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 658.8343 MAR.

504.
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Stickier marketing : how to win customers in a digital age by Grant Leboff by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2014
Availability: Items available for loan: KEIC (1)Call number: 658.872 LEB.

505.
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Social selling : techniques to influence buyers and changemakers by Tim Hughes and Matt Reynolds by
Material type: Text Text
Language: English
Publication details: London: Kogan 2017
Availability: Items available for loan: KEIC (1)Call number: 658.85 HUG.

506.
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Essentials of advertising by Robert Cluley by
Material type: Text Text
Language: English
Publication details: London: KoganPage 2017
Availability: Items available for loan: KEIC (1)Call number: 659.1 CLU.

507.
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Audio branding : using sound to build your brand by Laurence Minsky and Colleen Fahey by
Material type: Text Text
Language: English
Publication details: London: Kogan 2017
Availability: Items available for loan: KEIC (1)Call number: 658.827 MIN.

508.
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Neuro design : neuromarketing Insights to boost engagement and profitability by Darren Bridger by
Material type: Text Text
Language: English
Publication details: London: Kogan 2017
Availability: Items available for loan: KEIC (1)Call number: 658.80019 BRI.

509.
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Ethical data and information management : concepts, tools and methods by Katherine O'Keefe and Daragh O'Brien by
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2018
Availability: Items available for loan: KEIC (1)Call number: 658.4038 OKE.

510.
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Meatball sundae : how new marketing is transforming the business world by Seth Godin by
Material type: Text Text
Language: English
Publication details: New York: Piatkus Books 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8 GOD.

511.
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Consumer tribes by
Material type: Text Text
Publication details: New York: Butterworth-Heinemann, 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8342 CON.

512.
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Grow : how ideals power growth and profit at the world's 50 greatest companies by Jim Stengel by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: London: Virgin books 2012
Availability: Items available for loan: KEIC (1)Call number: 658.00722 STE.

513.
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Inside the nudge unit : how small changes can make a big difference by David Halpern, foreword by Richard Thaler by
Material type: Text Text
Language: English
Publication details: London: WH Allen 2016
Availability: Items available for loan: KEIC (1)Call number: 153.83 HAL.

514.
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User friendly : how the hidden rules of design are changing the way we live, work, and play by Cliff Kuang and Robert Fabricant by
Material type: Text Text
Language: English
Publication details: London: WH Allen;20 Vauxhall Bridge Road 2019
Availability: Items available for loan: KEIC (1)Call number: 658.5 KUA.

515.
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The sleep revolution : transforming your life, one night at a time by Arianna Huffington by
Material type: Text Text
Language: English
Publication details: London: WH Allen 2016
Availability: Items available for loan: KEIC (1)Call number: 613.794 HUF.

516.
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Cyber selves : feminist ethnographies of south asian women by Radhika Gajjala by
Material type: Text Text
Language: English
Publication details: CA: Altamira Press 2004
Availability: Items available for loan: KEIC (1)Call number: 305.42 GAJ.

517.
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Response to disaster : fact versus fiction and its perpetuation : the sociology of disaster by Henry W. Fischer by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Maryland: University Press of America 2008
Availability: Items available for loan: KEIC (1)Call number: 363.348 FIS.

518.
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Other voices : the struggle for community radio in India by Vinod Pavarala and Kanchan K. Malik by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 384.540954 PAV.

519.
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Communication for development and social change by
Material type: Text Text
Publication details: New Delhi: Sage Publications Pvt. Ltd. 2008
Availability: Items available for loan: KEIC (2)Call number: 338.90014 COM, ...

520.
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Globalitation, development and the mass media by Colin Sparks by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications Pvt. Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 302.23 SPA.
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