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1.
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Cultures and organizations-software of the mind : intercultural cooperation and its importance for survival by Geert Hofstede by
Material type: Text Text
Language: English
Publication details: Harmondsworth: HarperCollins Publishers 1994
Availability: Items available for loan: KEIC (1)Call number: 306.22 HOF.

2.
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Managerial economics by William F. Samuelson and Stephen G. Marks by
Material type: Text Text
Language: English
Publication details: Fort Worth: The Dryden Press 1992
Availability: Items available for loan: KEIC (1)Call number: 338.5 SAM.

3.
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The innovator's dilemma : when new technologies cause great firms to fail by Clayton M. Christensen by
Material type: Text Text
Language: English
Publication details: New York: HarperCollins Publishers Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 CHR. Not available: KEIC: Pending hold (1).

4.
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Marketing strategy : planning and implementation by Orville C. Walker, Harper W. Boyd and Jean-Claude Larreche by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2000
Availability: Items available for loan: KEIC (1)Call number: 658.802 WAL.

5.
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Macroeconomics by Rudiger Dornbusch, Stanley Fischer and Richard Startz by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (4)Call number: 339 DOR, ... Not available: KEIC: Checked out (1).

6.
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The McGraw hill 36 hour marketing course by Jeffrey L. Seglin by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 1990
Availability: Items available for loan: KEIC (1)Call number: 658.80076 SEG.

7.
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The successful marketing plan : a disciplined and comprehensive approach by Roman G. Hiebing and Scott W. Cooper by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.802 HIE.

8.
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Economics by Paul A. Samuelson and William D. Nordhaus by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Comapny Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 330 SAM.

9.
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International marketing (with cd) by Philip R. Cateora and John L. Graham by Series: The McGraw-Hill/Irwin series in marketing
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (2)Call number: 658.84 CAT, ...

10.
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Crafting and executing strategy : text and readings by Arthur A. Thompson, A. J. Strickland, John E. Gamble and Arun K. Jain
Edition: 14th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (3)Call number: 658.4012 CRA, ...

11.
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Marketing : concepts and cases (with CD) by Michael J. Etzel, Bruce J. Walker, William J. Stanton and Ajay Pandit
Edition: 13th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw-Hall Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR.

12.
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Marketing management : text and cases by Rajiv Lal, John A. Quelch and V. Kasturi Rangan by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Company Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.802 LAL.

13.
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Fundamentals of marketing William J. Stanton and Michael J. Etzel by
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 1994
Availability: Items available for loan: KEIC (1)Call number: 658.8 STA.

14.
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Economic analysis for management and policy by Stephen Jan, Lilani Kumaranayake, Jenny Roberts, Kara Hanson and Kate Archibald Series: Understanding public health
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 330 ECO.

15.
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Rural marketing : concepts and practices by Balram Dogra and Karminder Ghuman by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Publishing Company Limited 2008
Availability: Items available for loan: KEIC (1)Call number: 658.81734 DOG.

16.
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Product planning and management : designing and delivering value by William L. Moore and Edgar A. Pessemier by Series: McGraw-Hill Series in marketing
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 1993
Availability: Items available for loan: KEIC (1)Call number: 658.575 MOO.

17.
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The magnet effect by Jesse Berst by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 BER.

18.
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The one-day marketing plan : organizing and completing a plan that works by Roman G. Hiebing and Scott W. Cooper by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2003
Availability: Items available for loan: KEIC (1)Call number: 658.802 HIE.

19.
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Financial institutions and markets : structure, growth and innovations by L. M. Bhole by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 1999
Availability: Items available for loan: KEIC (3)Call number: 658.15 BHO, ...

20.
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Global marketing by Warren J Keegan and Mark C Green by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson education Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.848 KEE.

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