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1.
Essentials of marketing research (with CD) by V. Kumar, David A. Aaker and George S. Day by
  • Kumar, V
  • Aaker, David A
  • Day, George S
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.83 KUM.

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2.
Marketing research by David A. Aaker, V. Kumar and George S. Day by
  • Aaker, David A
  • Day, George S
  • Kumar, V
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.83 AAK.

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3.
Marketing research by David A. Aaker, V. Kumar and George S. Day by
  • Aaker, David A
  • Day, George S
  • Kumar, V
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New York: Wiley Dreamtech India (P) Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.83 AAK.

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4.
Customer relationship management : a database approach by V. Kumar and Werner J. Reinar by
  • Kumar, V
  • Reinartz, Werner J
Material type: Text Text
Language: English
Publication details: New Delhi: John Wiley and Sons Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.812 KUM.

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5.
Customer relationship management : concept, strategy, and tools by V. Kumar and Werner Reinartz by
  • Kumar, V
  • Reinartz, Werner
Series: Springer texts in business and economics
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Berlin: Springer 2018
Availability: Items available for loan: KEIC (1)Call number: 658.812 KUM. Not available: KEIC: Checked out (1).

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6.
Profitable customer engagement: concepts, metrics and strategies by V. Kumar by
  • Kumar, V
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Response 2013
Availability: Items available for loan: KEIC (1)Call number: 658.812 KUM.

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7.
Marketing research : a global outlook by V. Kumar by
  • Kumar, V
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publication 2015
Availability: Items available for loan: KEIC (2)Call number: 658.83 KUM, ...

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8.
Intelligent marketing : employing new-age technologies by V. Kumar by
  • Kumar, V
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications 2021
Availability: Not available: KEIC: Checked out (1).

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9.
Marketing research by David A. Aaker, V. Kumar and George S. Day by
  • Aaker, David A
  • Day, George S
  • Kumar, V
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.83 AAK.

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10.
Transformative marketing: Combining new age technologies and human insights by
  • Kumar, V
  • Kotler, Philip
Series: Palgrave executive essentials
Publication details: Cham: Palgrave Macmillan, 2024
Availability: Not available: KEIC: Checked out (1).
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