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1.	Image from Amazon.com	Customer intimacy : pick your partners, shape your culture, win together by Fred Wieserma by Wieserma, Fred Material type: Text Language: English Publication details: Santa Monic: Knowledge Exchange 1997 Availability: Items available for loan: KEIC (1)Call number: 658.812 WIE. Place hold Save to lists Add to cart (remove)
2.	Image from Amazon.com	Marketing services: competing through quality by Leonard L. Berry and A. Parasuraman by Berry, Leonard L Parasuraman A Material type: Text Language: English Publication details: New York: Free Press 1991 Availability: Items available for loan: KEIC (2)Call number: 658.804 BER, ... Place hold Save to lists Add to cart (remove)
3.	Image from Amazon.com	Managing customer value : creating quality and service that customer can see by Bradley T. Gale by Gale, Bradley T Material type: Text Language: English Publication details: New York: The Free Press a division of simon and Schuster Inc. 1994 Availability: Items available for loan: KEIC (1)Call number: 658.812 GAL. Place hold Save to lists Add to cart (remove)
4.	Image from Amazon.com	The service management course: cases and readings by W. Earl Sasser, Jr, Christopher W.L. Hart and James L. Heskett by Sasser, W. Earl Hart, Christopher W.L Heskett, James L Material type: Text Language: English Publication details: New York: Free Press 1991 Availability: Items available for loan: KEIC (1)Call number: 658.804 SAS. Place hold Save to lists Add to cart (remove)
5.	Image from Amazon.com	Service breakthroughs: changing the rules of the game by James L. Heskett, W. Earl Sasser, Jr., and Christopher W. L. Hart by Heskett, James L Hart, Christopher W. L Sasser, W. Earl Material type: Text Language: English Publication details: New York: Free Press 1990 Availability: Items available for loan: KEIC (1)Call number: 658.812 HES. Place hold Save to lists Add to cart (remove)
6.	Image from Amazon.com	Electronic marketing : integrating electronic resources into the marketing process by Joel Reedy, Shauna Schullo and Kenneth Zimmerman by Reedy, Joel Schullo, Shauna Zimmerman, Kenneth Material type: Text Language: English Publication details: Fort Worth: Harcourt College Publication 2000 Availability: Items available for loan: KEIC (1)Call number: 658.84 REE. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
7.	Image from Amazon.com	Advertising promotion : supplemental aspects of integrated marketing communications by Terence A. Shimp by Shimp, Terence A Edition: 5th ed. Material type: Text Language: English Publication details: Fort Worth: Harcourt College Publication 2000 Availability: Items available for loan: KEIC (1)Call number: 659.1 SHI. Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
8.	Image from Amazon.com	Managing services marketing : text and readings by John E. G. Bateson and K. Douglas Hoffman by Bateson, John E. G. Bateson Hoffman, K. Douglas Material type: Text Language: English Publication details: New York: The Dryden Press 1999 Availability: Items available for loan: KEIC (2)Call number: 658.8 BAT, ... Place hold Save to lists Add to cart (remove)
9.	Image from Amazon.com	Essentials of services marketing : concepts, strategies, and cases by K. Douglas Hoffman and John E. G. Bateson by Hoffman, K. Douglas Bateson, John E. G Edition: 2nd ed. Material type: Text Language: English Publication details: : Harcourt College Publishers 2002 Availability: Items available for loan: KEIC (1)Call number: 658.84 HOF. Place hold Save to lists Add to cart (remove)
10.	Image from Amazon.com	Internet marketing by Jagdish N. Sheth, Abdolreza Eshghi and Balaji C. Krishna by Sheth, Jagdish N Eshghi, Abdolreza Krishna, Balaji C Material type: Text Language: English Publication details: Fort Worth: Harcourt College Publishers 2001 Availability: Items available for loan: KEIC (1)Call number: 658.84 SHE. Place hold Save to lists Add to cart (remove)
11.	Image from Amazon.com	Customer behaviour : consumer behaviour and beyond by Jagdish N. Sheth, Banwari Mittal and Bruce I. Newman by Sheth, Jagdish N Mittal, Banwari Newman, Bruce I Material type: Text Language: English Publication details: New York: The Dryden Press 1999 Availability: Items available for loan: KEIC (1)Call number: 658.8342 SHE. Place hold Save to lists Add to cart (remove)
12.	Image from Amazon.com	The IBM way : insights into the world's most successful marketing organization by F. G. Buck Rodgers, with Robert L. Shook by Rodgers, F. G. Buck Material type: Text Language: English Publication details: New York: Harper and Row Publishers 1986 Availability: Items available for loan: KEIC (1)Call number: 338.7610040973 ROD. Place hold Save to lists Add to cart (remove)
13.	Image from Amazon.com	E-Loyalty : hoe to keep customers coming back to your website by Ellen Reid Smith by Smith, Ellen Reid Edition: 1st ed. Material type: Text Language: English Publication details: New York: Harper Collins Publishers 2000 Availability: Items available for loan: KEIC (1)Call number: 658.812 SMI. Place hold Save to lists Add to cart (remove)
14.	Image from Amazon.com	Elements of direct marketing by Martin Baier by Baier, Martin Material type: Text Language: English Publication details: Singapore: McGraw Hill Inc. 1985 Availability: Items available for loan: KEIC (1)Call number: 658.84 BAI. Place hold Save to lists Add to cart (remove)
15.	Image from Amazon.com	Managing service as a strategic profit center by Donald F. Blumberg by Blumberg, Donald F Material type: Text Language: English Publication details: New York: Mcgraw-Hill, Inc. 1991 Availability: Items available for loan: KEIC (1)Call number: 658.112 BLU. Place hold Save to lists Add to cart (remove)
16.	Image from Amazon.com	Marketing myths that are killing business : the cure for death wish marketing by Kevin J. Clancy and Robert S. Shulman by Clancy, Kevin J Shulman, Robert S Material type: Text Language: English Publication details: New York: McGraw-Hill Inc. 1993 Availability: Items available for loan: KEIC (2)Call number: 658.8 CLA, ... Place hold Save to lists Add to cart (remove)
17.	Image from Amazon.com	Fast growth strategies : how to maximize profits from start up through maturity by Mack Hanan by Hanan, Mack Material type: Text Language: English Publication details: New York: Mcgraw Hill Book Co. 1987 Availability: Items available for loan: KEIC (1)Call number: 658.4 HAN. Place hold Save to lists Add to cart (remove)
18.	Image from Amazon.com	The strategy game by Craig R. Hickman by Hickman, Craig R Material type: Text Language: English Publication details: New York: McGraw-Hill Companies, Inc. 1993 Availability: Items available for loan: KEIC (1)Call number: 658.4012 HIC. Place hold Save to lists Add to cart (remove)
19.	Image from Amazon.com	Customer relationship mangement : emerging concepts, tools and applications by Sheth, Jagdish N. (ed.) Parvatiyar, Atul (ed.) Shainesh, G. (ed.) Material type: Text Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001 Availability: Items available for loan: KEIC (1)Call number: 658.8 CUS. Place hold Save to lists Add to cart (remove)
20.	Image from Amazon.com	Logistical management : the integrated supply chain process by Donald J. Bowersox and David J. Closs by Bowersox, Donald J Closs, David J Material type: Text Language: English Publication details: New York: Oxford University Press 2000 Availability: Items available for loan: KEIC (1)Call number: 658.84 BOW. Place hold Save to lists Add to cart (remove)