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1.
Electronic marketing : integrating electronic resources into the marketing process by Joel Reedy, Shauna Schullo and Kenneth Zimmerman by
  • Reedy, Joel
  • Schullo, Shauna
  • Zimmerman, Kenneth
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publication 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 REE.

2.
Marketing myths that are killing business : the cure for death wish marketing by Kevin J. Clancy and Robert S. Shulman by
  • Clancy, Kevin J
  • Shulman, Robert S
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Inc. 1993
Availability: Items available for loan: KEIC (2)Call number: 658.8 CLA, ...

3.
The McGraw hill 36 hour marketing course by Jeffrey L. Seglin by
  • Seglin, Jeffrey L
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 1990
Availability: Items available for loan: KEIC (1)Call number: 658.80076 SEG.

4.
Product management by Donald R. Lehmann and Russell S. Winer by
  • Lehmann, Donald R
  • Winer, Russell S
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (18)Call number: 658.56 LEH, ...

5.
Online marketing : a customer-led approach by Richard Gay, Alan Charlesworth and Rita Esen by
  • Gay, Richard
  • Charlesworth, Alan
  • Esen, Rita
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2007
Availability: Items available for loan: KEIC (1)Call number: 658.872 GAY.

6.
Marketing : an introductory text by Michael J. Baker by
  • Michael J. Baker
Material type: Text Text
Language: English
Publication details: London: Macmillan Education Ltd. 1985
Availability: Items available for loan: KEIC (1)Call number: 658 BAK.

7.
Marketing management: planning implementation and control - the Indian context by V S Ramaswamy, S Namakumari by
  • Ramaswamy, V. S
  • Namakumari, S
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Limited 1995
Availability: Items available for loan: KEIC (1)Call number: 658.802 RAM.

8.
Marketing management: planning implementation and control - the Indian context by V S Ramaswamy, S Namakumari by
  • Ramaswamy, V. S
  • Namakumari, S
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Limited 1990
Availability: Items available for loan: KEIC (16)Call number: 658.802 RAM, ... Not available: KEIC: Lost (1).

9.
Competitive marketing : a strategic approach by John O'shaughnessy by
  • O'shaughnessy, John
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge 1992
Availability: Items available for loan: KEIC (1)Call number: 658.8 OSH.

10.
Industrial marketing strategy by Frederick E. Webster by
  • Webster, Frederick E
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons 1979
Availability: Items available for loan: KEIC (1)Call number: 658.8 WEB.

11.
Marketing planning and strategy by Subhash C. Jain by
  • Jain, Subash C
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Cincinnati: South-Western Publishing Co. 1990
Availability: Items available for loan: KEIC (1)Call number: 658.807 JAI.

12.
Hospitality and travel marketing by Alastair M. Morrison by
  • Morrison, Alastair M
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Albany: Delmar Thomson Learning 2001
Availability: Items available for loan: KEIC (1)Call number: 658.80964794 MOR.

13.
Hospitality and travel marketing by Alastair M. Morrison by
  • Morrison, Alastair M
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Delmar Publication 1996
Availability: Items available for loan: KEIC (1)Call number: 647.940688 MOR.

14.
Essentials of media planning: A marketing viewpoint by
  • Barbon, Arnold A
  • Cristol, Steven M
  • Kopec, Frank J
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books, 1988
Availability: Items available for loan: KEIC (2)Call number: 659.111 BAR, ...

15.
How to write a successful advertising plan by James W. Taylor by
  • Taylor, James W
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1990
Availability: Items available for loan: KEIC (1)Call number: 659.111 TAY.

16.
How to write a successful marketing plan: a disciplined and comprehensive approach by Roman G. Hiebing, Jr. and Scott W. Cooper by
  • Hiebing, Roman G
  • Cooper, Scott W
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1997
Availability: Items available for loan: KEIC (1)Call number: 658.802 HIE.

17.
Essentials of media planning : a marketing viewpoint by Arnold M. Barban, Steven M. Cristol and Frank J. Kopec by
  • Barban, Arnold M
  • Cristol, Steven M
  • Kopec, Frank J
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1993
Availability: Items available for loan: KEIC (1)Call number: 659.111 BAR.

18.
Essentials of advertising strategy by Don E. Schultz, Stanley I. Tannenbaum and Anne Allison by
  • Schultz, Don E
  • Allison, Anne
  • Tannenbaum, Stanley I
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1996
Availability: Items available for loan: KEIC (1)Call number: 659.111 SCH.

19.
Proceedings of the 1982 conference of the American Academy of Advertising by
  • Fletcher, Alan D. (ed.)
Material type: Text Text
Publication details: Knoxville: American Academy of Advertising, 1982
Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO.

20.
Retailing : environments and operations by Andrew J. Newman and Peter Cullen by
  • Newman, Andrew J
  • Cullen, Peter
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Australia: Thomson South Western 2002
Availability: Items available for loan: KEIC (2)Call number: 658.87 NEW, ...

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