Refine your search
Availability
-
Authors
- Cristol, Steven M.
- Esen, Rita
- Hiebing, Roman G.
- Holley, Graham
- Jain, Subash C.
- Kopec, Frank J.
- Kotler, Philip
- Kumar, S. Ramesh
- Lee, Nancy R.
- Morrison, Alastair M...
- Namakumari, S.
- Neves, Marcos Fava
- O'shaughnessy, John
- Ramaswamy, V. S.
- Sargeant, Adrian
- Schullo, Shauna
- Smith, Brian D.
- Tannenbaum, Stanley ...
- Webster, Frederick E...
- Winer, Russell S.
- Show more
- Show less
-
Item types
-
Series
-
Topics
- advertising
- buyer behaviour
- consumer behaviour
- distribution
- market segmentation
- marketing
- marketing management
- marketing planning
- marketing research
- marketing strategy
- packaging
- positioning
- pricing
- product
- promotion
- sales promotion
- segmentation
- strategic marketing ...
- strategy
- targeting
- Show more
- Show less