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1.
Advertising by William M. Weilbacher by
  • Weilbacher, William M
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: MacMillan Publishing Co. 1984
Availability: Items available for loan: KEIC (1)Call number: 659.1 WEI.

2.
Marketing services: competing through quality by Leonard L. Berry and A. Parasuraman by
  • Berry, Leonard L
  • Parasuraman A
Material type: Text Text
Language: English
Publication details: New York: Free Press 1991
Availability: Items available for loan: KEIC (2)Call number: 658.804 BER, ...

3.
Simulated test marketing : technology for launching successful new products by Kevin J. Clancy, Robert S. Shulman and Marianne M. Wolf by
  • Clancy, Kevin J
  • Shulman, Robert S
  • Wolf, Marianne M
Material type: Text Text
Language: English
Publication details: New York: Lexington Books 1994
Availability: Items available for loan: KEIC (1)Call number: 658.800285 CLA.

4.
Managing customer value : creating quality and service that customer can see by Bradley T. Gale by
  • Gale, Bradley T
Material type: Text Text
Language: English
Publication details: New York: The Free Press a division of simon and Schuster Inc. 1994
Availability: Items available for loan: KEIC (1)Call number: 658.812 GAL.

5.
Marketing places : attracting investment, industry and tourism to cities, states, and nations by Philip Kotler, Donald H. Haider and Irving Rein by
  • Kotler, Philip
  • Haider, Donald H
  • Rein, Irving
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1993
Availability: Items available for loan: KEIC (2)Call number: 338.6042 KOT, ...

6.
Social marketing: strategies for changing public behaviour by Philip Kotler and Eduardo L. Roberto by
  • Kotler, Philip
  • Roberto, Eduardo L
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1989
Availability: Items available for loan: KEIC (1)Call number: 658.8 KOT.

7.
Thinking about management by Theodore Levitt by
  • Levitt, Theodore
Material type: Text Text
Language: English
Publication details: New York: The Free Press a division of simon and Schuster Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658 LEV.

8.
The marketing imagination by
  • Levitt, Theodore
Edition: expanded ed.
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1986
Availability: Items available for loan: KEIC (3)Call number: 658.8 LEV, ... Not available: KEIC: Lost (1).

9.
Marketing to generation X by Karen Ritchie by
  • Ritchie, Karen
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1995
Availability: Items available for loan: KEIC (1)Call number: 658.83 RIT. Not available: KEIC: Lost (1).

10.
Managing imitation strategies : how later entrants seize markets from pioneers by Steven P. Schnaars by
  • Schnaars, Steven P
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1994
Availability: Items available for loan: KEIC (1)Call number: 658.8 SCH.

11.
Streetfighter marketing by Jeff Slutsky and Marc Slutsky by
  • Slutsky, Jeff
  • Slutsky, Marc
Material type: Text Text
Language: English
Publication details: New York: Lexington Books 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8 SLU.

12.
Retail management : a strategic approach by Barry Berman, Joel R. Evans by
  • Berman, Barry
  • Evans Joel R
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: Macmillan Pub. Co. 1989
Availability: Items available for loan: KEIC (1)Call number: 658.87 BER.

13.
Marketing research : measurement and methods by Donald S. Tull and Del I. Hawkins by
  • Tull, Donald S
  • Hawkins, Del I
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New York: Macmillan Publishing Company 1990
Availability: Items available for loan: KEIC (1)Call number: 658.83 TUL.

14.
Contemporary marketing by Louis E. Boone, David L. Kurtz by
  • Boone, Louis E
  • Kurtz, David L
Material type: Text Text
Language: English
Publication details: Chicago: Dryden Press 1986
Availability: Items available for loan: KEIC (1)Call number: 658.8 BOO.

15.
Exploring marketing research by William G. Zikmund by
  • Zikmund, William G
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: The Dryden Press 1986
Availability: Items available for loan: KEIC (1)Call number: 658.83 ZIK.

16.
Advertising, promotion, and supplemental aspects of integrated marketing communications by Terence A. Shimp by
  • Shimp, Terence A
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Orlando: The Dryden Press 1997
Availability: Items available for loan: KEIC (1)Call number: 659.1 SHI.

17.
Business marketing management : a strategic view of industrial and organizational markets by Michael D. Hutt and Thomas W. Speh by
  • Hutt, Michael D
  • Speh, Thomas W
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Fort Worth: The dryden press, Harcourt Brace College publishers 1998
Availability: Items available for loan: KEIC (1)Call number: 658.8 HUT.

18.
Electronic marketing : integrating electronic resources into the marketing process by Joel Reedy, Shauna Schullo and Kenneth Zimmerman by
  • Reedy, Joel
  • Schullo, Shauna
  • Zimmerman, Kenneth
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publication 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 REE.

19.
International Marketing by Vern Terpstra and Ravi Sarathy by
  • Terpstra, Vern
  • Sarathy, Ravi
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publication 2000
Availability: Items available for loan: KEIC (1)Call number: 658.848 TER.

20.
Advertising promotion : supplemental aspects of integrated marketing communications by Terence A. Shimp by
  • Shimp, Terence A
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publication 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1 SHI.

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