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1.	Image from Amazon.com	The hard sell : the language and lessons of street-wise marketing by Colin Clark and Trevor Pinch by Clark, Colin Pinch, Trevor Material type: Text Language: English Publication details: London: HarperCollins 1995 Availability: Items available for loan: KEIC (1)Call number: 658.85 CLA. Place hold Save to lists Add to cart (remove)
2.	Image from Amazon.com	Retail fashion promotion and advertising by Mary Frances Drake, Janice Harrison Spoone and Herbert Greenwald by Darke, Mary Frances Greenwald, Herbert Spoone, Janice Harrison Material type: Text Language: English Publication details: New York: Prentice-Hall International, Inc. 1992 Availability: Items available for loan: KEIC (1)Call number: 687.0688 DRA. Place hold Save to lists Add to cart (remove)
3.	Image from Amazon.com	Contemporary marketing by Louis E. Boone, David L. Kurtz by Boone, Louis E Kurtz, David L Material type: Text Language: English Publication details: Chicago: Dryden Press 1986 Availability: Items available for loan: KEIC (1)Call number: 658.8 BOO. Place hold Save to lists Add to cart (remove)
4.	Image from Amazon.com	Advertising, promotion, and supplemental aspects of integrated marketing communications by Terence A. Shimp by Shimp, Terence A Edition: 4th ed. Material type: Text Language: English Publication details: Orlando: The Dryden Press 1997 Availability: Items available for loan: KEIC (1)Call number: 659.1 SHI. Place hold Save to lists Add to cart (remove)
5.	Image from Amazon.com	Advertising promotion : supplemental aspects of integrated marketing communications by Terence A. Shimp by Shimp, Terence A Edition: 5th ed. Material type: Text Language: English Publication details: Fort Worth: Harcourt College Publication 2000 Availability: Items available for loan: KEIC (1)Call number: 659.1 SHI. Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
6.	Image from Amazon.com	The IBM way : insights into the world's most successful marketing organization by F. G. Buck Rodgers, with Robert L. Shook by Rodgers, F. G. Buck Material type: Text Language: English Publication details: New York: Harper and Row Publishers 1986 Availability: Items available for loan: KEIC (1)Call number: 338.7610040973 ROD. Place hold Save to lists Add to cart (remove)
7.	Image from Amazon.com	Threshold resistance : the extraordinary career of a luxury retailing pioneer by A. Alfred Taubman by Taubman, A. Alfred Material type: Text Language: English Publication details: New York: HarperCollins Publishers 2007 Availability: Items available for loan: KEIC (1)Call number: 381.1091 TAU. Place hold Save to lists Add to cart (remove)
8.	Image from Amazon.com	The new products workshop : hands on tools for developing winners by Barry Feig by Feig, Barry Material type: Text Language: English Publication details: New York: McGraw Hill Inc. 1993 Availability: Items available for loan: KEIC (1)Call number: 658.575 FEI. Place hold Save to lists Add to cart (remove)
9.	Image from Amazon.com	Basic marketing : a global managerial approach (with CD) by William D. Perreault and E. Jerome McCarthy by Perreault, William D McCarthy, E. Jerome Edition: 14th ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2002 Availability: Items available for loan: KEIC (1)Call number: 658.8 PER. Place hold Save to lists Add to cart (remove)
10.	Image from Amazon.com	Stop telling, start selling : how to use customer-focused dialogue to close sales by Linda Richardson by Richardson, Linda Edition: 2nd ed. Material type: Text Language: English Publication details: New York: McGraw-Hall Companies 1998 Availability: Items available for loan: KEIC (1)Call number: 658.85 RIC. Place hold Save to lists Add to cart (remove)
11.	Image from Amazon.com	How to start and operate a mail order business by Julian L. Simon by Simon, Julian L Edition: 5th ed. Material type: Text Language: English Publication details: New York: McGraw Hill Inc. 1993 Availability: Items available for loan: KEIC (1)Call number: 658.872 SIM. Place hold Save to lists Add to cart (remove)
12.	Image from Amazon.com	Advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch by Belch, George E Belch, Michael A Edition: 6th ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 Availability: Items available for loan: KEIC (3)Call number: 659.1 BEL, ... Place hold Save to lists Add to cart (remove)
13.	Image from Amazon.com	Relationship marketing : text and cases by S. Shajahan by Shajahan, S Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004 Availability: Items available for loan: KEIC (1)Call number: 658.802 SHA. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
14.	Image from Amazon.com	The successful marketing plan : a disciplined and comprehensive approach by Roman G. Hiebing and Scott W. Cooper by Hiebing, Roman G Cooper, Scott W Edition: 3rd ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 Availability: Items available for loan: KEIC (1)Call number: 658.802 HIE. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
15.	Image from Amazon.com	Sales games and activities for trainers : easy to use games activities and exercises to teach and learn how to steel by Gary B. Connor and John A. Woods by Connor, Gary B Woods, John A Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004 Availability: Items available for loan: KEIC (1)Call number: 658.850715 CON. Place hold Save to lists Add to cart (remove)
16.	Image from Amazon.com	Marketing : concepts and cases (with CD) by Michael J. Etzel, Bruce J. Walker, William J. Stanton and Ajay Pandit Edition: 13th ed. Material type: Text Language: English Publication details: New Delhi: McGraw-Hall Publishing Company Limited 2006 Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
17.	Image from Amazon.com	The power to predict : how real-time businesses anticipate customer needs, create opportunities, and beat the competition by Vivek Ranadive by Ranadive, Vivek Material type: Text Language: English Publication details: New York: McGraw-Hill 2006 Availability: Items available for loan: KEIC (2)Call number: 658.703 RAN, ... Place hold Save to lists Add to cart (remove)
18.	Image from Amazon.com	Marketing challenges: cases and exercises by Christipher H. Lovelock, Charles B. Weinberg by Lovelock, Christopher H Weinberg, Charles B Edition: 3rd ed. Material type: Text Language: English Publication details: New York: McGraw-Hill Inc. 1993 Availability: Items available for loan: KEIC (1)Call number: 658.8 LOV. Place hold Save to lists Add to cart (remove)
19.	Image from Amazon.com	Beyond MaxiMarketing : the new power of caring and daring by Stan Rapp and Thomas L. Collins by Rapp, Stan Collins, Thomas L Material type: Text Language: English Publication details: New York: McGraw-Hill Inc. 1994 Availability: Items available for loan: KEIC (1)Call number: 658.8 RAP. Place hold Save to lists Add to cart (remove)
20.	Image from Amazon.com	Advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch by Belch, George E Belch, Michael A Edition: 4th ed. Material type: Text Language: English Publication details: Boston: McGraw-Hall Companies, Inc. 1998 Availability: Items available for loan: KEIC (1)Call number: 659.1 BEL. Place hold Save to lists Add to cart (remove)