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1.	Image from Amazon.com	Retail fashion promotion and advertising by Mary Frances Drake, Janice Harrison Spoone and Herbert Greenwald by Darke, Mary Frances Greenwald, Herbert Spoone, Janice Harrison Material type: Text Language: English Publication details: New York: Prentice-Hall International, Inc. 1992 Availability: Items available for loan: KEIC (1)Call number: 687.0688 DRA. Place hold Save to lists Add to cart (remove)
2.	Image from Amazon.com	Contemporary marketing by Louis E. Boone, David L. Kurtz by Boone, Louis E Kurtz, David L Material type: Text Language: English Publication details: Chicago: Dryden Press 1986 Availability: Items available for loan: KEIC (1)Call number: 658.8 BOO. Place hold Save to lists Add to cart (remove)
3.	Image from Amazon.com	Advertising, promotion, and supplemental aspects of integrated marketing communications by Terence A. Shimp by Shimp, Terence A Edition: 4th ed. Material type: Text Language: English Publication details: Orlando: The Dryden Press 1997 Availability: Items available for loan: KEIC (1)Call number: 659.1 SHI. Place hold Save to lists Add to cart (remove)
4.	Image from Amazon.com	Advertising promotion : supplemental aspects of integrated marketing communications by Terence A. Shimp by Shimp, Terence A Edition: 5th ed. Material type: Text Language: English Publication details: Fort Worth: Harcourt College Publication 2000 Availability: Items available for loan: KEIC (1)Call number: 659.1 SHI. Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
5.	Image from Amazon.com	Basic marketing : a global managerial approach (with CD) by William D. Perreault and E. Jerome McCarthy by Perreault, William D McCarthy, E. Jerome Edition: 14th ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2002 Availability: Items available for loan: KEIC (1)Call number: 658.8 PER. Place hold Save to lists Add to cart (remove)
6.	Image from Amazon.com	Advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch by Belch, George E Belch, Michael A Edition: 6th ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 Availability: Items available for loan: KEIC (3)Call number: 659.1 BEL, ... Place hold Save to lists Add to cart (remove)
7.	Image from Amazon.com	The successful marketing plan : a disciplined and comprehensive approach by Roman G. Hiebing and Scott W. Cooper by Hiebing, Roman G Cooper, Scott W Edition: 3rd ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 Availability: Items available for loan: KEIC (1)Call number: 658.802 HIE. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
8.	Image from Amazon.com	Marketing : concepts and cases (with CD) by Michael J. Etzel, Bruce J. Walker, William J. Stanton and Ajay Pandit Edition: 13th ed. Material type: Text Language: English Publication details: New Delhi: McGraw-Hall Publishing Company Limited 2006 Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
9.	Image from Amazon.com	Marketing challenges: cases and exercises by Christipher H. Lovelock, Charles B. Weinberg by Lovelock, Christopher H Weinberg, Charles B Edition: 3rd ed. Material type: Text Language: English Publication details: New York: McGraw-Hill Inc. 1993 Availability: Items available for loan: KEIC (1)Call number: 658.8 LOV. Place hold Save to lists Add to cart (remove)
10.	Image from Amazon.com	Advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch by Belch, George E Belch, Michael A Edition: 4th ed. Material type: Text Language: English Publication details: Boston: McGraw-Hall Companies, Inc. 1998 Availability: Items available for loan: KEIC (1)Call number: 659.1 BEL. Place hold Save to lists Add to cart (remove)
11.	Image from Amazon.com	The one-day marketing plan : organizing and completing a plan that works by Roman G. Hiebing and Scott W. Cooper by Hiebing, Roman G Cooper, Scott W Edition: 3rd ed. Material type: Text Language: English Publication details: New York: McGraw-Hill 2003 Availability: Items available for loan: KEIC (1)Call number: 658.802 HIE. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
12.	Image from Amazon.com	Marketing management by Rajan Saxena by Saxena, Rajan Edition: 5th reprint ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001 Availability: Items available for loan: KEIC (3)Call number: 658.802 SAX, ... Place hold Save to lists Add to cart (remove)
13.	Image from Amazon.com	Marketing communication : contexts, contents and strategies by Chris Fill by Fill, Chris Edition: 2nd ed. Material type: Text Language: English Publication details: Hertfordshire: Prentice Hall Europe 1998 Availability: Items available for loan: KEIC (1)Call number: 658.802 FIL. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
14.	Image from Amazon.com	Marketing strategy and uncertainty by Sharan Jagpal by Jagpal, Sharan Material type: Text Language: English Publication details: New York: Oxford University Press, Inc. 1998 Availability: Items available for loan: KEIC (1)Call number: 658.802 JAG. Place hold Save to lists Add to cart (remove)
15.	Image from Amazon.com	Marketing: Contemporary concepts and practices by Schoell, William F Edition: 2nd ed. Material type: Text Language: English Publication details: Newton: Allyn and Bacon, INC. 1985 Availability: Items available for loan: KEIC (1)Call number: 658.8 SCH. Place hold Save to lists Add to cart (remove)
16.	Image from Amazon.com	Cases in promotional strategy by James F. Engel and W. Wayne Talarzyk by Engel, James F Talarzyk, Wayne W Edition: Rev. ed. Material type: Text Language: English Publication details: Illinois: Richard D. Irwin Inc. 1984 Availability: Items available for loan: KEIC (1)Call number: 658.82 ENG. Place hold Save to lists Add to cart (remove)
17.	Image from Amazon.com	Marketing by Steven J. Skinner by Skinner, Steven J Material type: Text Language: English Publication details: Boston: Houghton Mifflin Co. 1990 Availability: Items available for loan: KEIC (1)Call number: 658.8 SKI. Place hold Save to lists Add to cart (remove)
18.	Image from Amazon.com	Master minding the store : advertising, sales promotion and the new marketing reality by Donald Ziccardi and David Moin by Ziccardi, Donald Moin, David Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 1997 Availability: Items available for loan: KEIC (1)Call number: 658.87 ZIC. Place hold Save to lists Add to cart (remove)
19.		Promotion: analysis, creativity, and strategy by William P. Dommermuth by Dommermuth, William P Material type: Text Language: English Publication details: California: Wadsworth Inc. 1984 Availability: Items available for loan: KEIC (1)Call number: 658.82 DOM. Place hold Save to lists Add to cart (remove)
20.	Image from Amazon.com	International advertising : communicating across cultures by Barbara Mueller by Mueller, Barbara Material type: Text Language: English Publication details: Belmont: Wadsworth Publishing Company 1996 Availability: Items available for loan: KEIC (1)Call number: 659.1 MUE. Place hold Save to lists Add to cart (remove)